emotional close

emotional close
марк., торг. эмоциональное завершение* (метод завершения переговоров с потенциальным клиентом, при котором торговый представитель пытается убедить потенциального покупателя в необходимости совершить покупку, воздействуя на его эмоции, напр., давя на гордость, опасения и т. п.)

Англо-русский экономический словарь.

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